The following details how I’ve leveraged AI tools to optimize workflows and drive efficiency in my previous roles.
Breakthrough T1D Canada Website
2025 / Breakthrough T1D

ROLE:
National Web and Design Specialist
AI TOOLS:
Surfer SEO Content Audit, MarketMuse, Ahrefs
GOAL:
Content Decay Monitoring, Generative Engine Optimization
Summary
To monitor content decay and generative engine optimization (GEO), I followed a data-driven workflow using these three tools. First, I used Ahrefs as my early warning system, filtering my “Top Pages” to identify exactly where traffic was dropping and which keyword positions were slipping. Once I found a decaying page, I ran it through Surfer SEO’s Content Audit to see how my topical relevance compared to current top-ranking competitors, allowing me to quickly refresh the content. Finally, I used MarketMuse to ensure my pages maintained high “Topic Authority” by filling in any remaining information gaps, which helped my content stay relevant and citable for AI-generated search answers.
Web Orange – Fresh Digital Solutions
2025 / Freelance
Summary
To achieve Autonomous Site Maintenance & SEO, I set up n8n to automatically scan a clients site for any new articles they’ve published over the last week. It then sends each of those URLs to Google’s PageSpeed tool to check how fast they load. If a given page is scoring below an 80 — the system instantly pings my email with the exact link and a list of what’s slowing it down, like oversized images or heavy code. This keeps their site fast and SEO-friendly never having to manually run a single speed test.
BlackBerry QNX Website
2023 / BlackBerry

ROLE:
Senior Digital Operations Analyst – Web Producer
AI TOOLS:
AltText.ai, Hotjar Ai, Sense Ai
GOAL:
AI-powered SEO image optimization and AI-driven SEO user behavior analytics
Summary
To achieve AI-powered image optimization and advanced behavior analytics for SEO, I integrated a two-part AI workflow that balances technical visibility with user experience. First, I used AltText.ai to automate the generation of keyword-rich, context-aware alt text for my entire media library, ensuring my images were optimized for both traditional search engines and newer generative AI agents. Simultaneously, I deployed Hotjar AI to gain deeper insights into how visitors interacted with these visual elements; by using its Sense AI to summarize hundreds of session recordings and sentiment analysis for user feedback, I was able to identify exactly where users were dropping off or experiencing friction. This combined approach allowed me to ensure my images were “machine-readable” for rankings while using predictive behavior data to refine the actual human journey on the page.
Andy The Astronaut
2025 / Personal

ROLE:
Youtube Creator
AI TOOLS:
AI Video Generation Veo 3.1, Adobe Photoshop Generative AI
GOAL:
Build a Youtube channel using AI technologies
Summary
Creating the Andy the Astronaut YouTube channel served as a dedicated sandbox for me to master the rapidly evolving landscape of generative AI. By moving beyond theoretical knowledge and diving into hands-on production, the project provides a structured way to experiment with multi-agent systems, AI-driven video synthesis, and automated asset generation. Ultimately, the channel acts as a catalyst for professional growth, proving how AI can be leveraged to streamline creative processes and build a unique, tech-forward brand from the ground up.

