AI Tools and Experience

Summary

To monitor content decay and generative engine optimization (GEO), I followed a data-driven workflow using these three tools. First, I used Ahrefs as my early warning system, filtering my “Top Pages” to identify exactly where traffic was dropping and which keyword positions were slipping. Once I found a decaying page, I ran it through Surfer SEO’s Content Audit to see how my topical relevance compared to current top-ranking competitors, allowing me to quickly refresh the content. Finally, I used MarketMuse to ensure my pages maintained high “Topic Authority” by filling in any remaining information gaps, which helped my content stay relevant and citable for AI-generated search answers.

BlackBerry QNX Website

2023 / BlackBerry

Summary

To achieve AI-powered image optimization and advanced behavior analytics for SEO, I integrated a two-part AI workflow that balances technical visibility with user experience. First, I used AltText.ai to automate the generation of keyword-rich, context-aware alt text for my entire media library, ensuring my images were optimized for both traditional search engines and newer generative AI agents. Simultaneously, I deployed Hotjar AI to gain deeper insights into how visitors interacted with these visual elements; by using its Sense AI to summarize hundreds of session recordings and sentiment analysis for user feedback, I was able to identify exactly where users were dropping off or experiencing friction. This combined approach allowed me to ensure my images were “machine-readable” for rankings while using predictive behavior data to refine the actual human journey on the page.

Summary

Creating the Andy the Astronaut YouTube channel served as a dedicated sandbox me to master the rapidly evolving landscape of generative AI. By moving beyond theoretical knowledge and diving into hands-on production, the project provides a structured way to experiment with multi-agent systems, AI-driven video synthesis, and automated asset generation. Ultimately, the channel acts as a catalyst for professional growth, proving how AI can be leveraged to streamline creative processes and build a unique, tech-forward brand from the ground up.