Digital Marketing Campaigns

Campaign Summary

The “Join Us” campaign sought to reinvigorate the BlackBerry careers page and increase recruitment numbers. The strategy was to update the look-and-feel of the page to make it more “Human and Approachable”. I created a series of CTA social graphics and a new web page design. And, I worked in partnership with the Human Resources department to deploy the strategy.

BlackBerry QNX New Website 2019

2019 / BlackBerry

Campaign Summary

The first campaign I was tasked with at BlackBerry was the redesign, deployment and announcement of the new BlackBerry QNX website. We took a multi-channel staggered timeline approach to the digital campaign that released over several weeks. This gave the audience a chance to see the announcement. The result was a 48.7% increase in over all site traffic.

Campaign Summary

The Coldest Night of the Year is a family-friendly walk to raise money for local charities serving people experiencing hurt, hunger, and homelessness. The walk takes place in the winter months. I was responsible for coordinating the digital marketing, photography and graphic design for this event. This involved building out a strategic digital plan to help us reach our target audience online and encourage sign ups to the various walking teams. Items like a banner hero and call-to-action update on the website as well as a series of posts on the various social media platforms. In total the results were 32 teams, 157 walkers, 50 volunteers and almost $40,000 was raised to support people in need at The Ottawa Mission!

Campaign Summary

One of the major campaigns I worked on while at The Ottawa Mission was the launch of the new 2016 website. In partnership with The Ottawa Mission Foundation – we developed a strategic plan in order to increase online donations and website traffic. Using a multi-channel approach i,e – Website, Linkedin and Facebook – we increased Year-Over-Year online donations by $300,000 and website traffic by 63.2%.